SHERLOCK HOLMES
IN THE PENNY DREADFULS
From
The Misadventures
of Sherlock Holmes, World Detective
by Nils Nordberg, BSI
In 1905 a publisher in Dresden, Germany, Alwin Eichler, bought
the rights to publish the American dime novel series Buffalo Bill
Stories and Nick Carter Weekly in Europe. The response in Germany
was overwhelming, and Eichler immediately went on to exploit his
property. In a short time he had the series translated and
published in France, Spain, Holland, Belgium, Russia, Italy, the
Balkans and the Scandinavian countries. All the editions were
produced and printed at Eichler's Dresden printing plant. In fact,
Eichler created the first international publishing empire, with
offices in Paris, London and New York, and agents everywhere. It
crumbled at the outbreak of World War One, but until then it had
sold hundreds of millions of issues.
The success of Nick Carter was not lost on other German publishers,
and over the next year or two challengers poured out. Despite the
fact that these master detectives (and western heroes and
gentlemen adventurers) were American or British with names like
Nat Pinkerton, Jack Franklin and Bill Cannon (no relation to
William Conrad's character), their adventures were all written by
anonymous German hacks. And in January 1907, the greatest
detective of them all appeared in his own weekly series, the
quarto-sized, 32 pages per issue Detectiv Sherlock Holmes und
seine weltberühmten Abenteuer - "Detective Sherlock Holmes and His
World-famous Adventures".
It was published by the Verlagshaus für Volksliteratur und Kunst (the
Publishing House for Popular Fiction and Art) in Berlin. They had
made a success of selling printed pictures of royal and religious
content as well as Groschenromane - the German equivalent of the
dime novel, so called from the price which was usually 10 Pfennig,
one Groschen. And who could better match Nick Carter than Sherlock
Holmes? He was by far the most famous and popular detective in
Germany as anywhere else at the time, and all his original
adventures had recently been printed in a series of 34
best-selling cheap paperbacks by Conan Doyle's German publisher.
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